PROGRAMME CONTENT
Introduction to communication theory
Communication Theories, Media Effects, Audience Studies
Cognitive, social and political aspects of media literacy
Social Cognition and Behaviour, Introduction to Propaganda and Persuasion Communication, Argumentation Theory and Critical Thinking, Persuasion Message Workshop, Culture, Society and the Online Environment, Socio-Psychological Aspects of the Online Environment.
Media ethics in a professional context
Communication ethics, Unexplained boundaries between media and PR
Media environment and business
Media Management and Online Economics, Media Law, Project Management and Innovation in Creative Industries, Media Systems in the US and Europe
Research methods
Quantitative research methods, Qualitative research methods
Transmedia communication
Visual Culture and Semiotics, Data Visualization, Basics of Transmedia Storytelling
Master's Thesis