PROGRAMME CONTENT

Introduction to communication theory

Communication Theories, Media Effects, Audience Studies

Cognitive, social and political aspects of media literacy

Social Cognition and Behaviour, Introduction to Propaganda and Persuasion Communication, Argumentation Theory and Critical Thinking, Persuasion Message Workshop, Culture, Society and the Online Environment, Socio-Psychological Aspects of the Online Environment.

Media ethics in a professional context

Communication ethics, Unexplained boundaries between media and PR

Media environment and business

Media Management and Online Economics, Media Law, Project Management and Innovation in Creative Industries, Media Systems in the US and Europe

Research methods

Quantitative research methods, Qualitative research methods

Transmedia communication

Visual Culture and Semiotics, Data Visualization, Basics of Transmedia Storytelling

Master's Thesis